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About us
How did we get here
What inspires us
Jen Gremm


In Case We Haven’t Met Yet…

Hi, I’m Jen, the founder of WE ARE WHITESPACE.

Originally from Cologne in Germany, I moved to Dubai a decade ago, diving headfirst into the vibrant startup scene across Dubai and Europe. Starting a new business can feel a bit overwhelming, I’ve been there many times and done that! Sometimes having some valuable tips and a little helping hand to connect you with the right contacts goes a long way.

That’s why our agency specializes in startups, offering tailored guidance to simplify your journey and let you focus on your passion. Every brand has a unique story, and I’m here to ensure it’s told with authenticity, impact, and a touch of that German precision.

It all started with helping friends and family out while I was still running my retail business. Since I have digital marketing and PR background, I got those little requests a lot like “Can you quickly design me a logo?”, “Can you help me with my website?” - I love seeing the people I love and their businesses grow, and if you are passionate about what you do, you don't mind working a little longer! That's how the Branding & Marketing Agency WE ARE WHITESPACE was born - big thanks to all my beautiful friends and family for believing in what I do best and encouraging me to follow where my heart is at!

From experience, I know the struggles of starting a new business. Which trade license is best for me? How do I import my products? Which bank should I go with? How do I find the right brand positioning for my company? Who's my target audience and how do I reach them?

We would love to guide you along the way to make your life a little easier so you can focus on what you’re passionate about. Additionally to our branding and marketing services, we offer tailored business mentoring packages to guide you through the startup jungle, so you’ll have a solid foundation to start with and can launch your business with absolute confidence.

We offer packages to suit all budgets and timelines. DM me to schedule a 30-minute free consultation and let’s create something beautiful together! We cannot wait to bring your brand vision to life!


WHITE SPACE is the neutral room or also called "negative space" every design element needs to breathe and stand out. A WHITE SPACE is also where the unspoken, unmet needs of customers are discovered in order to spark innovation


 Everything beautiful, be it in art, fashion, interior design or branding, needs a bit of WHITE SPACE in order to shine.

Despite its name, WHITE SPACE does not need to be white. It can be any color, texture, pattern, or even a background image.​


We are working with a passionate team of creative experts for production (photography/videography) as well as graphic design, web development and professional copywriting to define your brand's purpose and connect YOUR STORY through visuals with the world.


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